OTA updates don’t only promise advantages to consumers, however. Tesla’s OTA updates have seen owners of Model 3s, Ss and Xs wake up to find their cars have been equipped with new features overnight, while Jaguar Land Rover has also made big promises about the technology. Over-the-air (OTA) updates offer huge opportunities for manufacturers to upgrade - or downgrade - their vehicles remotely.
The firm subsequently rowed back on this decision, however. The car maker faced criticism last year after it quietly made Apple CarPlay a subscription service that drivers would have to pay for on an annual basis. The free update is in stark contrast to the last time BMW made headlines with choices around software provision. An upgrade to the firm’s ‘Personal Assistant’ voice recognition software.Connected charging, which points drivers towards public charge points.
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